Building a Lean-Agile Workflow For Marketing with Lean Strategist Lyndon Johnson
Using Lean and Agile methods for marketing is great in principle - but how do you use them practically within an organization to make informed strategic decisions? Agile Marketing Professionals Nashville's August Meetup will feature Chief Communication Strategist Lyndon Johnson of THINK-DIFFERENTLY, Ontario, Canada. Lyndon will present the findings of his years-long research into how Lean and Agile principles can be turned into actionable insights and tactics that benefit marketing departments and their organizations. This session features: ? A new communications workflow that integrates Agile and Lean principles ? Using Lean & Agile to identify and mitigate risk ? Building strategic marketing hypotheses and designing experiments to test them ? Using validated learning to enable continuous improvement to marketing strategies ? Integrating marketing with other strategic business functions ? A new Lean/Agile toolkit ? A new metric stack that allows marketers to measure what matters and demonstrate strategic impact About our speaker: Lyndon Johnson has spent the past 10 years researching how to integrate Lean and Agile processes into the strategic communications practice. His research has discovered a way to answer the remaining unanswered questions facing communications practitioners, including; how to describe the core communications disciplines, both independently and as part of an integrated process; how to assess and quantify strategic communications risk; how to measure and report both progress and impact; and how to use validated learning as part of strategy development and improvement.