Conversion Rate Optimization for Marketers 101
Just how badly do you want to turn your web traffic into paying customers? Applying the principles of Conversion Rate Optimization (CRO) is one of the fastest. most effective ways to drive revenue with marketing.
“AMP-Nashville” invites you to learn about this systematic approach based on the first principle of Agile Marketing--validated learning over opinions and conventions. Join us to explore the basics of conversion testing with a panel of marketing experts from Franklin, TN-based Ramsey Solutions in the areas of email, paid social, and content marketing. We’ll cover:
• What is Conversion Rate Optimization (CRO)
• Why we do it
• How to create effective tests for email, paid advertising, and web/landing pages to increase ROI
Patrick McLemore has been in digital marketing focusing on strategy and ecommerce for over a decade. He is currently a senior optimization specialist at Ramsey Solutions and leads the marketing and testing efforts for digital products. Originally from Atlanta, he studied journalism and English at Samford University.
Charlie Sells is a writer, communicator, and content strategist. He is currently a copywriter at Ramsey Solutions and serves clients in all industries through his freelance work. He studied marketing and logistics at the University of Tennessee. He’s also pretty tall.