Marketing & Technology Strategy Peer Network

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Name: Marketing & Technology Strategy Peer Network
Date: July 18, 2017
Time: 3:30 PM - 5:00 PM CDT
Registration: Sorry, public registration for this event has been closed.
Event Description:
The Key to Great Positioning: Marketectures
 
In our work with dozens of B2B technology companies, one problem persists: how to clearly articulate what they do in ways the marketplace understands. It's the first step in building a solid marketing plan. Creating a positioning and value proposition that speaks to the problems your customers are facing is paramount in today's noisy marketplace. Marketectures are those features and benefits that solve vs sell.

So how do you create great positioning that's clear, focused, easily understood? Join John Farkas, CEO of Golden Spiral, through the process in a way you can readily replicate in your own company, and give you some real world examples of what it looks like when you're done.


Location:
Tech Hill Commons
500 Interstate Blvd S. 
Suite 210
Nashville TN, 37210
Date/Time Information:
Tuesday, July 18
3:30 - 5pm
Contact Information:
Jacqui Logan
Fees/Admission:
$15 NTC Members
$25 non-members
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