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About Us

STR Inc., and the STR Family of Companies boasts a global portfolio of data-driven organizations offering research and analysis, competitive benchmarking data, research consulting solutions, an annual hotel industry conference and an online hotel news publishing platform.

STR gathers performance data from over 50,000 hotels located in more than 160 countries to provide actionable information services that empower businesses to make sound decisions. STR clients include hotel operators and suppliers, destination organizations, developers, financiers, analysts and many more from a variety of industries.

Headquartered in Hendersonville, TN, STR is a 30-year old privately-held global family business, with over 200 employees operating across 12 cities in 10 countries. The offices of other STR Family of Companies are located in Ohio (Hotel News Now), Colorado (STR Analytics), London and Singapore (STR Global).